Work based learning is embedded within the Business School’s curriculum through our successful Internship programme. It is an important aspect of the second year of study, exposing students to the real-life workplace and business expectations. Students undertake an internship under the direction of an employer and academic supervisor, applying in the workplace, a range of knowledge and skills learnt while specialising in:-
Students will be required to identify an issue, problem or project within their workplace to focus on. The engagement with businesses will enable students to apply and enhance their learning of theories and concepts from their studies in a real business setting. The course has been mapped to CMI requirements.
Students will develop and promote an investigation into a workplace situation or problem, providing recommendations for the employer, demonstrating the ability to manage a practical marketing issue through multiple stages. Portfolio work from the work-based learning experience enables students to develop their submission for the CIM L4 Marketing in Action Award.
Providing students with a substantial workplace experience, in an environment where they can explore their current levels of competence in regards of the required professional skills and behaviours identified within the new CIPD professional standards.
Students take a project management approach to event operations and planning, by working with organisations in an events context.
Students will apply the concepts and principles of public services in the employment context, while developing employability skills and personal/ professional development in managing and working in a public or voluntary sector organisation.
Our Work Placement Partners work closely with organisations from the public, private and voluntary sector so students have the opportunity to gain invaluable experience in their chosen field.
Internships with GoCompare’s GoFurther Academy, for example, provided industry-focussed experience to Raihaan and Leah who joined their Brand Preference team and Eleanor who joined their People team. Students had positive experiences about the work they carried out while benefitting from meetings, events and being able to bring the best and latest theory to the project work. With Leah’s portfolio now including consumer relationship marketing, design and content marketing, communications, public relations and media and insights, she has recently accepted a paid marketing placement with another organisation.
* Internship will be a minimum of 4 days per week and students are not required to attend university.
If you are interested in hosting an internship, to participate in the recruitment process commencing in the Summer, please contact Julie Gould at [email protected] or Gethyn Lewis at [email protected] to register your interest.